In a significant move to enhance its digital presence, the Uttar Pradesh state government has approved the Uttar Pradesh Digital Media Policy, 2024. This new policy, sanctioned by the state Cabinet, is set to transform how the state promotes its schemes and achievements through online platforms. The initiative aims to harness the power of social media to not only advertise but also provide job opportunities to Uttar Pradesh residents across the country and abroad.
Overview of the Uttar Pradesh Digital Media Policy, 2024
The Uttar Pradesh Digital Media Policy, 2024, crafted by the state’s information department, represents a strategic effort to leverage social media for public engagement and scheme promotion. Sanjay Prasad, the Principal Secretary of the Information Department, highlighted that this policy would aid in employing residents of Uttar Pradesh who are currently residing in different regions of India or even overseas.
Key Features of the Digital Media Policy
Advertisement and Content Promotion
The new policy introduces a structured approach to digital advertising. It outlines a comprehensive plan for listing agencies and firms responsible for creating and disseminating content about government schemes. This includes promotional posts, tweets, videos, and reels across popular platforms like X (formerly Twitter), Facebook, Instagram, and YouTube.
Financial Incentives for Influencers and Content Creators
To encourage active participation, the policy categorizes influencers, agencies, and firms based on their social media reach. Payments are structured according to the platform and the influencer's follower count. For platforms such as X, Facebook, and Instagram, the compensation ranges from Rs 2 lakh to Rs 5 lakh per month, depending on the follower count.
On YouTube, where video content is predominant, the payment tiers are higher, ranging from Rs 4 lakh to Rs 8 lakh per month. These incentives are designed to motivate influencers and content creators to engage actively with the promotional content.
Regulations and Compliance
A crucial aspect of the policy is its focus on content regulation. It establishes clear guidelines for content integrity, emphasizing that uploaded material must not be indecent, obscene, or anti-national. The policy also includes provisions for legal action against agencies and firms that violate these content standards.
Impact on Employment and Economic Growth
The digital media policy is poised to create significant employment opportunities. By expanding the scope of content creation and promotion, the policy not only supports the state's digital marketing efforts but also generates jobs for Uttar Pradesh's residents. This initiative is expected to foster economic growth and enhance the state’s digital footprint on a national and global scale.
Conclusion
The Uttar Pradesh Digital Media Policy, 2024, marks a strategic advancement in the state’s approach to digital engagement and scheme promotion. By integrating financial incentives with strict content regulations, the policy aims to maximize the impact of its digital advertising efforts while providing valuable employment opportunities. As Uttar Pradesh moves forward with this policy, it sets a precedent for other states to explore similar initiatives in the digital age.
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